From Tenant to Record-Breaking Seller: How We Smashed a Varsity Lakes Benchmark by $45,000
- Guy Elliott
- 6 days ago
- 3 min read
The Ultimate Full-Circle Real Estate Journey
In real estate, trust is everything. Recently, we had the absolute privilege of achieving a massive, record-breaking sale for a client whose journey with GKM Real Estate represents everything we stand for as a boutique agency.
Meet Renee. Years ago, Renee first came to us as a tenant. Later, when she became a property investor, she trusted our property management team to look after her asset. And recently, when it came time to sell that very same investment property at 92/302 Christine Ave, Varsity Lakes, she trusted our sales division to get the job done.
"Based on my experience... you guys were amazing. Very approachable, very hardworking, and very honest. When it came time to look for a managing agent for my property, I wanted someone I knew I could trust and where the lines of communication would always be open. I knew I had that with you guys as a tenant, so I reached out to you to take on my property, and thankfully you did!" – Renee
We recently sat down with Renee at our GKM Real Estate office in Mermaid Waters to chat about her experience, our marketing strategies, and what it felt like to receive a $1,020,000 cash, unconditional contract.
Watch Renee’s Story Below:
The Challenge: Shattering the Ceiling
Just one month prior to listing Renee’s property, a nearly identical townhouse just two doors down sold for $975,000. While that was a great price, our goal at GKM Real Estate isn’t just to match the market—it is to push it to its absolute limit.
But here is the catch: we didn’t want Renee to spend a fortune to do it.
The Strategy: Presentation Over Premium Ads
Many large corporate franchises will push sellers to spend thousands of dollars upfront on premium online advertising. We took a different approach. We advised Renee to invest her budget directly into the property’s presentation—fresh paint, new carpets, and professional styling.
We project-managed the entire process to make it entirely stress-free for her:
"It was all based off the advice you gave us, and it was the best advice. When it came to finding a painter, staging furniture, lighting, and fixing the little things that make a huge difference... you had it all sorted. You had a plan in place and trusted tradespeople ready to go. I went with everything you said because it was honest, reliable, trustworthy advice. I just couldn't go anywhere else." – Renee
To ensure her property still got maximum digital exposure without the hefty price tag, we provided high-impact drone photography and a full property video tour at absolutely no cost to her. The flawless presentation did the heavy lifting, allowing us to utilize a standard, zero-cost online listing while using our competitors' expensive marketing campaigns against them.
Transparent Fees, No Surprises
The real estate industry is famous for hidden marketing fees and inflated costs, but we believe in total transparency. Our goal is to maximize the final sale price while keeping upfront costs to an absolute minimum, a refreshing change that Renee noticed immediately:
"I was surprised... the fact that you had such a brilliant, transparent approach to your fees was amazing. I’ve told friends of mine who are selling, and they want to reach out to you when the time is right!" – Renee
The Open Home & The "No Regrets" Negotiation
We launched the property with our tactical "First-to-Open" extended open homes, intentionally capturing overflow traffic from surrounding listings. The energy was electric.
The 5-Day Campaign Results:
40 buyer inspections across just two open homes
4,000+ digital engagements across realestate.com.au and Domain
7 highly competitive offers
With 7 offers on the table, we didn’t just accept the highest initial number. We used our signature "No Regrets" blind bidding negotiation. By keeping all bids completely confidential, we pushed buyers to bid against their own limits, rather than just edging out the competition by $1,000.
This strategy alone secured a massive $45,000 increase from the winning buyer's initial offer.
The Final Result
We secured a cash, unconditional contract for $1,020,000—smashing the complex record by $45,000 and leaving absolutely no money on the table.
As Renee mentions in the video, having an agent who treats your money like their own makes all the difference. We are so incredibly thrilled for her and honored to have been a part of her journey from tenant, to landlord, to record-breaking seller!
Curious about the new value of your property?
You don’t need a massive corporate franchise to get premium digital exposure and record-breaking results. If you are considering selling on the Gold Coast, or if you simply want to know how our zero-cost marketing strategies can maximize your return, let’s have a chat.
Call Guy Elliott today on 0427 574 698 or contact us at guy@gkmrealestate.biz.
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